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About Us

How It All Started 

Interestingly, the roots of "It's a Perfect Day ®" began to take shape in a profoundly unexpected way. It all began with the feeling and questions that I had when I lost my father in late 2006.

Soon after my deep loss, I found myself in the search for the meaning of life. Why are we here? Why do we go through ups and downs? And how can we be happy despite the every day and unexpected circumstances that life brings?


In the summer of 2008, I was taking a stroll through the shops in beautiful Sausalito, CA when I came across this refrigerator magnet (shown below).

I knew at that instant, that I had to change something dramatically in my career to feel full of life and love every single day of my life. Upon reflection, I realized I always loved art, drawing, creativity and photography. A little more reflection soon brought me to t-shirts - my favorite clothing item. Designing artwork for t-shirts was the natural fit! It was the way for me to express my creativity and share it with the rest of the world!

The Brand Name

On one August Seattle morning in 2009, I woke up to a beautiful sun-drenched day – perfect blue skies, the majestic mountains, the lakes, and the rich greenery all around me. My first thought upon waking up was "It's a perfect day! Gosh, I wonder if the URL is registered". To my pleasant surprise, it was not registered so I immediately registered the name. Deep within my gut, I immediately knew this was my future. This was the name of the business I was looking for. A brand name so wonderful, so full of inspiration and positivity - a name that goes back to the soul searching I began with after my loss. It's a brand name that fulfills the promise of finding happiness in every single day of life. From that day on, I envisioned a future when anybody looking to express their version of their perfect day will find a product from us.

And The Journey Begins...

I then embarked on a new journey in my life. A profession I had never done before. Thanks to the internet, researching the topic was easy - soon registered a business name, started designing and getting shirts printed and giving them away to friends and selling on a small scale locally in the Seattle area. The journey to get to this point of opening an e-commerce site has been fraught with challenges, yet the most fun I have ever had. Why? Because no matter the circumstances, I believe every day is perfect for something.

In 2010, we started with a handful of designs. We have kept adding new designs over the years. In future, we hope to expand our product portfolio so anybody looking to express their version of their perfect day will find a product from us.

Today, my wife and I work hard and lovingly to make this brand and dream a reality. Our journey has just begun and we have a long ways to go; but just like that refrigerator magnet says, "If you do what you love, you'll never work a single day in your life!". And that is precisely how I feel with "it's a perfect day ®".

Our Coordinates

The beautiful Pacific Northwest (PNW) is our home. We are located in the city of Kirkland, WA (in the Greater Seattle area). We Northwesterners have a passion for the outdoors, art, great food and the environment. While the PNW, gets a reputation for being wet, we have our little secret - when it is a perfect day here, it really is perfect! Nothing beats a Seattle summer!

In Closing...

Remember, every day has something perfect to offer. It is up to us to find that and be grateful for whatever power that allows us to experience this wonderful world.

Have a perfect day!

Founder, It's A Perfect Day ®

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